[Foundation-l] Rethinking brands

Samuel Klein meta.sj at gmail.com
Tue May 8 11:55:47 UTC 2007

Brianna, lovely post, as ever.

Interesting thread; while I feel the energy spent thinking about branding 
is slightly misdirected, energy spent towards helping the projects gain 
further definition and individual identity would not be (and many of the 
results - including stronger sense of identity and stronger recognition - 
would be).

I like the idea of focusing each project on a single word that defines 
what it does, for use in interproject templates, independent of resolving 
the naming issue.


> Why not just use the phrases "Wikipedia Sources" etc with potential
> developers right now, then?
>> I'd appreciate other critical commentary on this brand model. Frankly,
>> I see very few benefits in the strategy we have chosen to adopt
>> (perhaps more as a habit than as a result of careful deliberation).
> I'm guessing that's because brand recognition wasn't at the forefront
> of people's minds when they mused about potential project names. e.g.
> http://lists.wikimedia.org/pipermail/wikien-l/2004-March/011854.html
> :)
> Making such a major change merely in service of brand recognition
> seems backward to me, especially given that we're not selling
> anything.

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