[Foundation-l] Rethinking brands

Johannes Rohr jorohr at gmail.com
Tue May 8 11:39:26 UTC 2007

"Erik Moeller" <erik at wikimedia.org> writes:


> * Wikipedia Foundation
> * Wikipedia
> * MediaWiki
> * Wikipedia Sources
> * Wikipedia Textbooks
> * Wikipedia Quotes
> * Wikipedia Dictionary
> * Wikipedia Commons
> * Wikipedia Species
> * Wikipedia News
> * Wikipedia Learning


Besides everything else which has been said already, I do not find
these names particularly appealing. "Wikibooks" is short and catchy,
"Wikipedia Textbooks" is long and clumsy and has a taste of
ugly marketspeak. 

Apart from that, one should be clear about the fact, that the success
of Wikipedia is primarily rooted in that it meets a specific
demand. There is a strong demand for a free encyclopaedia much more
than for a free news portal, simply because gazillions of news sites
exist on the Web.




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