[Foundation-l] Fundraising idea

Anthony wikilegal at inbox.org
Thu Nov 9 00:31:42 UTC 2006

On 11/8/06, James Forrester <james at jdforrester.org> wrote:
> One particularly powerful way in which we can increase funds is to see
> if we can get "matching donation" - that is for every x units,
> so-and-so promises to donate y, up to a limit. [snip]
> I am aware that this may get derided as advertising, but I really
> don't think it's true - this is merely an extended press release, as
> it were. I think that a line (in the site notice), saying something
> like "Foo have pledged to match up to US$200,000 in our [[current
> fund-raising drive]]" instead of the current text ("Your [[continued
> donations]] keep Wikipedia running!") would be appropriate and
> understated (believe me, I'm British, "understated" is what we /do/).
Sounds like a great idea, if you can get someone to donate the
$200,000.  It could also be arranged as a "challenge" ("if X people
donate $Y in $Z minutes, whoever has pledged to match it").  I find it
significant though that you didn't hyperlink "Foo".

Is it advertising?  I'd say not at all.  In fact, under IRS
regulations it would probably be considered a "qualified sponsorship
payment", and not an advertisement.  But other than the tax
implications, and as long as there was an easy way to turn it off, I
wouldn't care even it *were* advertising.


Disclaimer under IRS Circular 230: Nothing in this email is intended
or written to be used, and it cannot be used, by any taxpayer for the
purpose of avoiding penalties that may be imposed on the taxpayer.

More information about the foundation-l mailing list