[Foundation-l] Re: Quick thoughts on fundraising
Anthere
anthere9 at yahoo.com
Tue Sep 28 19:06:35 UTC 2004
Jimmy (Jimbo) Wales a écrit:
> daniwo59 at aol.com wrote:
>
>>I just wanted to add that I like all of Erik's ideas.
>
>
> Indeed.
>
> One thing he didn't focus on is our writing style. I find that we are
> frequently way too wordy and NPOV in our own marketing efforts. I'm
> not suggesting that we go overboard with garishness, etc., but we
> should recognize that many or most donations will be "impulse
> purchases" and to inspire that, an emotional connection is best.
>
> If we go back and read my "open letter" for our first ever fundraiser,
> it was a fairly emotional appeal. (I can't actually find it online
> right now, did it get lost?)
>
> --Jimbo
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