Hey all,
The pageviews stored at
stats.wikimedia.org and the Vital Signs
dashboards showed a substantial drop in pageviews to Wikimedia
Commons, primarily from mobile, beginning on 1 January 2015. I was
tasked with investigating and I'm reporting what I found so that we
have a note of the problems this brings up.
From an investigation of requests to that site at that
time, it
appears that this is a perfect storm of known deficiencies in the
legacy pageviews definition, fundraising changes, and mobile changes.
To summarise:
1. The legacy Pageviews definition contains Special pages, including
Special:BannerRandom and Special:HideBanner;
2. The mobile website was historically loading things from Commons in
such a way as to trigger calls to Special:HideBanner, which were
picked up by the legacy definition as "pageviews to commons";
3. The Mobile team deployed changes to their image loading setup at
the end of December that stopped this from happening, and that
coincided with the disabling of the Fundraising primary campaign.
4. The result of this was an apparent massive drop in traffic to
Commons from the mobile site - when the actual inaccuracy was the
inclusion of that traffic in the first place.
There are several lessons to be learned from this. First, it is worth
reiterating the deficiencies and inaccuracies inherent in the legacy
pageview definition, many (but certainly not all) of which centre on
how it treats the fundraising banners. We are working as rapidly as we
can to completely deprecate this definition, replacing it with a new
one which is not subject to this kind of variation. We are currently
in the middle of performing final QA testing on the new definition:
once it is satisfactory, we will deploy it as soon as humanly possible
and deprecate the legacy definition.
Second, let me emphasise how critical it is that the teams building
MediaWiki and our instances of it - Platform, Operations, Mobile, you
name it - keep us in the loop about changes that they make. This was a
very dramatic shift in client logic around requests: it flew under our
radar. We should have a process in place for letting Analytics know
about these changes before they happen so that we do not end up with
inaccurate data and a constant game of catchup.
Thanks,
--
Oliver Keyes
Research Analyst
Wikimedia Foundation