Dear Samir,

Thank you for providing all of this information and detail. I would love to learn more about the project, including the cost and how the workshop attendees were selected. 

Thanks for providing more clarity.

Esther Jackson
Wikimedian in Residence at the New York Botanical Garden
Public Services Librarian
The New York Botanical Garden
2900 Southern Boulevard
Bronx, NY 10458
O: 718.817.8827, 8834
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From: Wren <> on behalf of Samir Elsharbaty <>
Sent: Wednesday, March 11, 2020 9:34 AM
To: <>
Cc: Brand Project <>
Subject: Re: [Wren] [Brand Project] Collaborating on a new brand identity for our movement


[External E-Mail: Verify source before clicking on any links or opening any attachments.]

Hello again!

While you work with your group to select a liason for the brand project, we wanted to let you know about an important feedback opportunity that will be going on for the next week. 

Over the past months, our design partner Snohetta has hosted 8 workshops in Norway, India and online, which included 97 movement members from 41 nations. Participants of the workshops were asked to collectively answer the question “Who are we?” by designing concepts. 23 concepts came out of the workshops.

Snohetta has now published these 23 concepts for review. We’d like to know, in your opinion, which concepts best represent the Wikimedia movement. You can review the concepts by “liking” your favorites or by leaving comments. 

We’d like to get as wide of a range of feedback as possible, so please share the link with anyone you feel may be interested in participating.

Please let me know if you have any questions


Samir Elsharbaty (he/him)

Community Brand and Marketing coordinator

Wikimedia Foundation

On Mon, Mar 9, 2020 at 6:42 AM Samir Elsharbaty <> wrote:

Dear WREN UG members,

My name is Samir Elsharbaty. I'm a community brand and marketing coordinator at the Wikimedia Foundation. I'm reaching out with an update and an invitation to join us in the movement brand project.

Last year, we started the movement brand project; a project to evolve the Wikimedia movement’s brand identity system. To do this we have partnered with Snøhetta, an international branding and architecture agency. Through workshops, exercises, and requests for feedback, Snøhetta is working with Wikimedia communities to create an updated naming convention and design, which will be used by the Wikimedia Foundation and will be opt-in for affiliates.

As a Wikimedia affiliate organization, WREN UG is an important stakeholder in this project. I would like to invite you to become part of a process to shape our global shared brand identity. Participation is not time consuming but crucial to direct our work ahead. 

Over the next five months, the brand team will be helping Snøhetta gather community feedback at key moments. Your involvement would revolve around receiving updates and providing feedback on proposals for a naming convention and brand design. If you are interested, please select one or two people from WREN to act as a Liaison between our team and your group during this process. We will send important updates and all feedback opportunities to that person so that they can share with the group and collect your feedback.

This process will arrive at a new branding system that you will be able to adopt if you choose, so we hope that you will decide to participate.

In the meantime, here are main hubs for updates and discussion on this project:  

  1.  The brand network on Facebook.

  2. Snohetta’s project hub,

  3. The project page on meta

Please reach out to us with any questions or thoughts you may have. 

I’m looking forward to collaborating with you! 

Best regards,


Samir Elsharbaty (he/him)

Community Brand and Marketing coordinator

Wikimedia Foundation