Dear WREN UG members,
My name is Samir Elsharbaty. I'm a community brand and marketing
coordinator at the Wikimedia Foundation. I'm reaching out with an update
and an invitation to join us in the movement brand project.
Last year, we started the movement brand project
a project to evolve the Wikimedia movement’s brand identity system. To do
this we have partnered with Snøhetta
<https://en.wikipedia.org/wiki/Sn%C3%B8hetta_(company)>, an international
branding and architecture agency. Through workshops, exercises, and
requests for feedback, Snøhetta is working with Wikimedia communities to
create an updated naming convention and design, which will be used by the
Wikimedia Foundation and will be opt-in for affiliates.
As a Wikimedia affiliate organization, WREN UG is an important stakeholder
in this project. I would like to invite you to become part of a process to
shape our global shared brand identity. Participation is not time consuming
but crucial to direct our work ahead.
Over the next five months, the brand team will be helping Snøhetta gather
community feedback at key moments. Your involvement would revolve around
receiving updates and providing feedback on proposals for a naming
convention and brand design. If you are interested, please select one or
two people from WREN to act as a Liaison between our team and your group
during this process. We will send important updates and all feedback
opportunities to that person so that they can share with the group and
collect your feedback.
This process will arrive at a new branding system that you will be able to
adopt if you choose, so we hope that you will decide to participate.
In the meantime, here are main hubs for updates and discussion on this
The brand network on Facebook
Snohetta’s project hub, brandingwikipedia.org
The project page on meta
Please reach out to us with any questions or thoughts you may have.
I’m looking forward to collaborating with you!
Samir Elsharbaty (he/him)
Community Brand and Marketing coordinator
Wikimedia Foundation <https://wikimediafoundation.org/>