Absolutely! Maybe these FAQ can be helpful as a kind of preparation for media inquiries. Just so you know about the kind of questions that the media here in Germany directed at us after that initial press release. We don't distribute them to journalists.

Best
Michael 

2011/6/16 Jimmy Wales <jwales@wikia-inc.com>
One tip - you don't want to publish an FAQ with a negative question in
it that people wouldn't likely have thought to ask in the first place.
You do want that in an internal document to train people what our best
answer is to a negative or hostile question, but you never want to put
the negative question into the hands of the reporter to start with...

--Jimbo

On 6/16/11 12:23 PM, Michael Jahn wrote:
> You make a really good point here, thanks!
> Michael
>
> 2011/5/30 FT2 <ft2.wiki@gmail.com <mailto:ft2.wiki@gmail.com>>
>
>     The 5th bullet troubles me a bit, it doesn't really feel like it's
>     addressing the question.  Perhaps one of these approaches might
>     suggest ideas to someone else:
>
>
>     *Aren't you doing this for publicity reasons only?*
>
>
>     We are serious about the initiative. We want Wikipedia to be
>     recognized as World Heritage. Among Wikipedia's defining points is
>     its openness. This initiative was proposed by volunteers within one
>     chapter, finally gaining global discussion and agreement at the very
>     highest level. From volunteer proposal to worldwide initiative, we
>     believe that in doing this, the world will recognize its digital
>     resources, the immense cultural value of knowledge, and the loss to
>     all of humanity if suddenly, we had to return to a world without them.
>
>     Publicity also means public awareness of Wikipedia and free knowledge...
>
>     *_OR_
>     *
>     We are serious about the initiative. We want Wikipedia to be
>     recognized as World Heritage. We seek the awareness and debate that
>     comes with this application. We believe that the world should
>     recognize its digital resources, the immense cultural value of
>     edifices of knowledge as well as stone, and the loss to us all if
>     suddenly, we had to return to a world lacking them.
>
>     Publicity also means public awareness of Wikipedia and free knowledge...
>
>     The point being to emphasize it's a grass roots initiative endorsed
>     gradually by others worldwide. "Publicity stunts" don't get that.
>
>     FT2
>
>
>
>
>     On Mon, May 30, 2011 at 1:39 PM, Michael Jahn
>     <michael.jahn@wikimedia.de <mailto:michael.jahn@wikimedia.de>> wrote:
>
>         Hello everybody,
>
>         media coverage of "Wikipedia for World Heritage!" increases and
>         so do questions from the press. Many of them are likely to
>         reappear time after time and internationally. Since Itzik and
>         Ted asked for something like this, here is a preliminary draft
>         of FAQs about Wikipedia for World Heritage that we adapted after
>         the first media reactions came in last week. Maybe it is useful
>         to share some basic external communication outline.
>
>         Please, feel free to improve and extend this draft! Let's work
>         on this together.
>
>         Best
>         Michael
>
>
>         *Why do you want Wikipedia to be recognized as a World Cultural
>         Heritage site? The UNESCO Memory of the World seems more
>         appropriate.*
>
>         We are convinced that Wikipedia fits all three UNESCO
>         categories: World Cultural Heritage, Intangible Cultural
>         Heritage and Memory of the World. However, we want to start the
>         application for World Cultural Heritage precisely because of the
>         underlying World Heritage Convention. The Convention dates back
>         to 1972. It refers to "sites" as candidates for World Heritage
>         in a completely non-digital context. Enhanced meanings of the
>         concept, like the possibility of a "website", could not have
>         been thought of back then. Those evolved later. Today digital
>         sites have a profound impact on all areas of interest. Culture
>         is one of them. Wikipedia allows for a global collaborative
>         interchange of knowledge. It is unprecedented and truly a
>         "masterpiece of human creative genius". These latter words are
>         quoted from the first UNESCO criterion for World Heritage
>         recognition. It fits Wikipedia today and had the free
>         encyclopedia been what it is today in 1972, the World Heritage
>         Convention would likely have been composed differently.
>
>
>         *It is very unlikely that you will reach your goal. What if you
>         fail?*
>
>         When Wikipedia came to life ten years ago, most people deemed it
>         impossible to create a valuable encyclopedia that could be
>         edited by anyone. The concepts of free knowledge and
>         collaborative amateur work seemed implausible. The critics have
>         been proven wrong. We believe that it is also possible to have
>         the largest collection of human knowledge recognized as a World
>         Heritage. The formal application process takes years. If we
>         fail, it will be after years of careful consideration and
>         valuable discussions about the meaning that free knowledge has
>         in modern society.
>
>         *
>         *
>
>         *World Heritage sites are meant to be preserved. What is it
>         about Wikipedia that you think should be protected?*
>
>         Wikipedia is the largest evolving collection of human knowledge.
>         Its defining quality is openness, the greatest good of free
>         knowledge. We must secure free access to Wikipedia in the future.
>
>
>         *But Wikipedia's content is edited all the time! How could you
>         preserve it?*
>
>         This is not about preserving the content of Wikipedia in a
>         specific state. What needs to be preserved is access to free
>         knowledge. Every single article can be edited or deleted. This
>         has been the core of the free encyclopedia from the very start.
>         It has enabled a level of participation beyond anything the
>         sharing of knowledge has ever known. We need to preserve
>         Wikipedia's open character and the unique possibility it gives
>         humanity to constantly improve and share in the sum of its
>         knowledge.
>
>
>         *Aren't you doing this for publicity reasons only?*
>
>         We are serious about the initiative. We want Wikipedia to be
>         recognized as World Heritage. Publicity means public awareness
>         of Wikipedia and free knowledge. Even today many people do not
>         know how to contribute to the free encyclopedia or its sister
>         projects. Increased public awareness means more information. The
>         more people discuss the projects and get interest in details,
>         the better. Wikimedia Chapters all over the world support the
>         global community with numerous activities and projects. We want
>         to create awareness and acceptance for what Wikipedia really is.
>         It is more than just a convenient way to access tons of
>         information for free. Wikipedia is at the front of the free
>         knowledge movement. We want to take the chance and educate
>         people regarding the concept behind Wikipedia.
>
>         *
>         *
>
>         *Only ten years have passed since Wikipedia was founded. Is it
>         not too soon to apply for World Heritage recognition?*
>
>         The fact that Wikipedia as a project is this young**makes its
>         accomplishments all the more fascinating. Wikipedia is here to
>         stay. In only ten years Wikipedia has reshaped access to
>         knowledge for millions and millions of people all over the
>         world. It is a pioneer of the digital age. The ten year
>         anniversary is a good opportunity to take a step back and look
>         at what hundreds of thousands of volunteers have achieved so
>         far. **A perfect opportunity to take a look ahead, as well. What
>         can we do to realize our vision of enabling each and everybody
>         to share in the sum of all knowledge!? One answer is: Make
>         people aware of the cultural impact Wikipedia has.
>
>         **
>
>         *Why apply to this particular institution, the UNESCO?*
>
>         The UNESCO World Heritage agreement is the most successful
>         agreement on the protection of culture and nature that the
>         international community has ever reached.187 countries have
>         signed it.
>
>         **
>
>         *Who is in charge of the project?*
>
>         The international community. The idea was developed in Germany,
>         but this is an international project. All Wikimedia Chapters are
>         invited to participate. Many of them have already joined the
>         initiative.
>
>         *Which UNESCO World Heritage criteria does Wikipedia meet? *
>
>         Some, e.g."the site represents a masterpiece of human creative
>         genius". Meeting one is already sufficient in theory. However,
>         our main objective is rather to emphasize Wikipedia’s overall
>         cultural relevance.
>
>         *A petition has been started to support the initiative. That’s
>         not the formal way. Does Wikipedia also apply formally for World
>         Heritage status? *
>
>         Yes! However, the formal process requires years of application
>         via national states. Right now a petition signed by people from
>         all over the world wonderfully represents the idea behind Wikipedia.
>
>
>         --
>         Öffentlichkeitsarbeit
>
>         Wikimedia Deutschland e.V. | Eisenacher Straße 2 | 10777 Berlin
>         Tel. (030) 219 158 260
>
>         Stellen Sie sich eine Welt vor, in der jeder Mensch freien
>         Zugang zu der Gesamtheit des Wissens der Menschheit hat. Helfen
>         Sie uns dabei!
>
>         http://spenden.wikimedia.de/
>
>         ****Unterstützen Sie Freies Wissen mit einer SMS. Senden Sie
>         einfach WIKI an 81190. Mit 5 Euro sichern Sie so die
>         Verfügbarkeit und Weiterentwicklung von Wikipedia.****
>
>         Wikimedia Deutschland - Gesellschaft zur Förderung Freien
>         Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts
>         Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig
>         anerkannt durch das Finanzamt für Körperschaften I Berlin,
>         Steuernummer 27/681/51985.
>
>
>
>
>
>         --
>         Öffentlichkeitsarbeit
>
>         Wikimedia Deutschland e.V. | Eisenacher Straße 2 | 10777 Berlin
>         Tel. (030) 219 158 260
>
>         Stellen Sie sich eine Welt vor, in der jeder Mensch freien
>         Zugang zu der Gesamtheit des Wissens der Menschheit hat. Helfen
>         Sie uns dabei!
>
>         http://spenden.wikimedia.de/
>
>         ****Unterstützen Sie Freies Wissen mit einer SMS. Senden Sie
>         einfach WIKI an 81190. Mit 5 Euro sichern Sie so die
>         Verfügbarkeit und Weiterentwicklung von Wikipedia.****
>
>         Wikimedia Deutschland - Gesellschaft zur Förderung Freien
>         Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts
>         Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig
>         anerkannt durch das Finanzamt für Körperschaften I Berlin,
>         Steuernummer 27/681/51985.
>
>
>
>
>
>
>         --
>         Öffentlichkeitsarbeit
>
>         Wikimedia Deutschland e.V. | Eisenacher Straße 2 | 10777 Berlin
>         Tel. (030) 219 158 260
>
>         Stellen Sie sich eine Welt vor, in der jeder Mensch freien
>         Zugang zu der Gesamtheit des Wissens der Menschheit hat. Helfen
>         Sie uns dabei!
>
>         http://spenden.wikimedia.de/
>
>         ****Unterstützen Sie Freies Wissen mit einer SMS. Senden Sie
>         einfach WIKI an 81190. Mit 5 Euro sichern Sie so die
>         Verfügbarkeit und Weiterentwicklung von Wikipedia.****
>
>         Wikimedia Deutschland - Gesellschaft zur Förderung Freien
>         Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts
>         Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig
>         anerkannt durch das Finanzamt für Körperschaften I Berlin,
>         Steuernummer 27/681/51985.
>
>
>
>
>         _______________________________________________
>         WikiX-l mailing list
>         WikiX-l@lists.wikimedia.org <mailto:WikiX-l@lists.wikimedia.org>
>         https://lists.wikimedia.org/mailman/listinfo/wikix-l
>
>
>
>     _______________________________________________
>     WikiX-l mailing list
>     WikiX-l@lists.wikimedia.org <mailto:WikiX-l@lists.wikimedia.org>
>     https://lists.wikimedia.org/mailman/listinfo/wikix-l
>
>
>
>
> --
> Öffentlichkeitsarbeit
>
> Wikimedia Deutschland e.V. | Eisenacher Straße 2 | 10777 Berlin
> Tel. (030) 219 158 260
>
> http://wikimedia.de <http://www.wikimedia.de>
>
> Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der
> Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!
>
> /Helfen Sie mit, dass WIKIPEDIA von der UNESCO als erstes digitales
> Weltkulturerbe anerkannt wird. Unterzeichnen Sie die Online-Petition:/
> http://wikipedia.de/wke/Main_Page?setlang=de
>
> Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
> Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg
> unter der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt
> für Körperschaften I Berlin, Steuernummer 27/681/51985.
>
>
>
>
>
> _______________________________________________
> WikiX-l mailing list
> WikiX-l@lists.wikimedia.org
> https://lists.wikimedia.org/mailman/listinfo/wikix-l


_______________________________________________
WikiX-l mailing list
WikiX-l@lists.wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/wikix-l



--
Öffentlichkeitsarbeit

Wikimedia Deutschland e.V. | Eisenacher Straße 2 | 10777 Berlin
Tel. (030) 219 158 260

http://wikimedia.de

Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!

Helfen Sie mit, dass WIKIPEDIA von der UNESCO als erstes digitales Weltkulturerbe anerkannt wird. Unterzeichnen Sie die Online-Petition:
http://wikipedia.de/wke/Main_Page?setlang=de

Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für Körperschaften I Berlin, Steuernummer 27/681/51985.