On Sun, Jan 9, 2011 at 8:19 PM, FT2 <
ft2.wiki@gmail.com> wrote:
> I asked Moka off-list to clarify the points that were concerning me. My
> comment and her response are below.
>
> She suggested I forward it to the list, "I think it's a good point to raise
> to help others think through how the release might be tailored. In the end,
> it's there for them to edit and remix."
>
> So see below :)
>
> FT2
>
>
> My email:
>
> While laughing gently at one's past is admirable, I'm just not sure about
> the degree of self-deprecation. In this release a reader takes away the key
> points that it has a "funny name", that its early articles were pointless
> and trite, that the last words in the next paragraph (which tend to linger)
> are "total disaster".
>
> The rest (and anything strong) comes much further down, but traditionally a
> skim-reader is less likely to pick up on stuff the further down it is.
>
> I guess I mainly want to re-check, does this work in media terms?
>
>
> Response:
>
> I hear you. I think this release is more about writing to celebrate,
> rather than writing for a real news hook. If you take a look at most
> of the Foundation releases, it's more about the ceremonial process.
>
> The nice thing about the 10 year is that almost all press are already
> writing about it, so we dont have to sell them on a story-- and that's
> mainly the function of a press release.
>
> Does that make sense?
>
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