Dan Rayburn from Streaming Media advocates that "content owners band
together and agree not to license from HEVC Advance" in the hope that "HEVC
Advance will fail in the market and be forced to change strategy, or change
their terms to be fair and reasonable." John Carmack, Oculus VR
<http://oculusvr.com/> CTO, has cited the new patent license as a reason to end
his efforts <https://twitter.com/ID_AA_Carmack/status/624567353741721600> to
encode VR video with H.265.