http://yro.slashdot.org/story/15/07/26/0149234/hevc-advance-announces-h265-royalty-rates-raises-some-hackles

Dan Rayburn from Streaming Media advocates that "content owners band together and agree not to license from HEVC Advance" in the hope that "HEVC Advance will fail in the market and be forced to change strategy, or change their terms to be fair and reasonable." John Carmack, Oculus VR CTO, has cited the new patent license as a reason to end his efforts to encode VR video with H.265.