@Ricordisamoa yes, an average, ordinary user is supposed, maybe even 'meant' not to know pre-RTM names of software he/she uses (code names? correct me if I'm wrong, if 'Flow' is the final name). All proper names, all names that require explanation and thus can be confusing, are taboo. 'Don't use jargon' is a basic rule. For example, if I wrote to a newbie (or a non-tech/occasional user) 'look at your Echo', he wouldn't grab it, no way. Of course, from long-term pov, 'new system' isn't good enough, because some day, it won't be actually 'new'. But it's descriptive and for the time being, for weekly news, it's optimal.

--