I quote Cristian and think we should be able to use a bit of marketing :-)
"Wiki loves books" and "Wiki loves readings" are great names, for me. 
We could start a contest that can grow more and more over the years, 
have the help of Wikipedia and so on.
But we have to start somewhere, and I think a real international proofreading contest is the way. 

It must be simple, fun, easy. 

I suggest the prizes as last year (it.source):
1. first prize for the user who proofreads (aka validates) the highest number of pages. 50 euro
2 second and third prize for user who will be randomly picked. Every user gets a "ticket" for every page validated. More pages he reads, more tickets he gets, more probable is that he will win.

I would suggest "low" prizes for the challenge. 
If rewards are too high, people will be more likely to cheat, and we don't want that. If the prizes are reasonably small, it's more fun, it feels like a game.   
(see this! backed by SCIENCE! :-) https://www.youtube.com/watch?v=u6XAPnuFjJc&list=PL39BF9545D740ECFF&index=13)

One thing that was tremendously effective last year is to ask our fellow wikipedian for the use of the sitenotice. It's just for a week, and drives many people into our page. 


On Mon, Aug 18, 2014 at 12:54 PM, Cristian Consonni <kikkocristian@gmail.com> wrote:
2014-08-17 16:14 GMT+02:00 David Cuenca <dacuetu@gmail.com>:
> Yes, I was referring to a new edition of last year's proofreading contest.
> What about « Wiki Loves Proofreading » ? :)

"Wiki Loves Books" is way better, "Wiki Loves Reading" may also be a solution.

> But now that you mention it, we could also think about digitizing books for
> Commons as part of the contest.

Digitizing books is very complicated.
One of the main features of the "Wiki Loves ..." contests is that they
are really simple (and fun).
Reading is simple and fun!

Wikimedia Italia sponsored 3 prizes for last years contest and we were
very happy with the result (~ 6 months of proofreading [wrt to the
average it.wikisource activity before the contest] in 1 week!), so we
would like to do this again.


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