J.L.W.S. The Special One wrote: Please, if you're going to cite my work in making the controversial argument that Wikipedia should carry advertising, at least get your information right. The Signpost did not report "that Wikipedia could earn over $500 million if it used contextual ads." The Signpost reported about some people doing back-of-the-napkin analysis, and they didn't come up with $500 million in revenue either. Even the biggest public booster of such advertising, the inimitable Jason Calacanis, was only plugging for $100 million as the annual revenue potential. Perhaps you've gotten confused over the critical distinction between income and valuation? Or if you were relying solely on memory, please avoid that bad habit (responsible for quite a few Wikipedia errors), especially when the facts require such a trivial effort to check. --Michael Snow