was this on action by Wikipedianers, or was this on action of yahoo without
contacting the Wikipedia foundation?
March 02, 2004 08:20 AM US Eastern Timezone
Yahoo! Search Launches New Content Acquisition Program, Providing More
Relevant, Comprehensive Online Content For Users
SUNNYVALE, Calif.--(BUSINESS WIRE)--March 2, 2004--
Includes Relationships With NPR, The New York Public Library, National
Science Digital Library And More; Program Also Introduces Overture's New Site
Match Paid Inclusion Program, Giving Commercial Content Providers Direct Way
to Interact with Search Engines
Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced
that Yahoo!(R) Search (http://search.yahoo.com
) will be rolling out its new
Content Acquisition Program (CAP) this week as part of Yahoo! Search's
ongoing efforts to enhance search quality and comprehensiveness. CAP enables
non-commercial and commercial content providers to better interact with
Yahoo! Search Technology by directly providing their Web pages, which are
then added to Yahoo!'s search index and displayed in search results based on
their relevance to a search term.
Overture, a wholly-owned subsidiary of Yahoo!, has launched a new paid
inclusion program, called Site Match, as the commercial component of CAP.
Site Match allows commercial content providers to effectively submit Web
content, update it frequently, obtain additional targeted leads, and track
and optimize their performance.
"Our primary goal is to discover all the content on the Web for free. In
addition, the Content Acquisition Program serves to make a richer set of
content accessible to users in a way that most search engines today are
unable to achieve," said Tim Cadogan, vice president of Search at Yahoo! Inc.
"This program enables us to develop direct, structured relationships with
content providers to increase comprehensiveness, maintain the most up-to-date
data, improve relevance and thereby deliver a higher quality search
experience for users."
As part of the non-commercial channel of CAP, called Public Site Match, Yahoo!
Search is working with several content providers from government, academia
and other non-profit sectors to help improve search quality and expand the
breadth and depth of content users can access through search, including:
-- NPR (National Public Radio), an internationally acclaimed producer and
distributor of non-commercial news, talk and entertainment programming, will
provide access to the audio from its flagship news and information programs.
-- Northwestern University's online OYEZ project contains more than 2,000
hours of Supreme Court audio, including all audio recorded since 1995.
-- Library of Congress, the research arm of Congress, is the largest library
in the world with more than 128 million items, including 29 million books and
other print materials, 12 million photographs and 57 million manuscripts.
Additional CAP partners include The New York Public Library, one of the most
renowned libraries in the country; Project Gutenberg, the Web's oldest
producer of free electronic books; University of Michigan's OAIster project,
which provides hard to find academic collections; UCLA's Cuneiform Digital
Library Initiative (CDLI) with content documenting Babylonian history back to
3500 B.C.; Wikipedia, a free, multilingual online encyclopedia with articles
in more than 50 languages; and the National Science Digital Library (NSDL),
the National Science Foundation's online library, with more than 250
collections that improve the way Americans learn about science, technology,
engineering, and mathematics. The OYEZ, CDLI and NSDL projects are all
federally funded in part or in whole by the National Science Foundation.