Taipei Times, a leading English-language daily in Taiwan, recently (I think) added a function that allows on-line readers to "Wikipedia-ize" a number of pre-selected keywords in its articles. The keywords do not necessarily correspond to existing en: articles. I have not seen an explanation posted regarding the thinking or motivation behind it (not being a regular reader), but it would seem to be a push to have its readers engage Wikipedia, perhaps conveniently incorporating or citing the paper's contents along the way. For an example see http://www.taipeitimes.com/News/archives/2005/03/14/2003246212 (link labeled "Wikipedia" on the right).