I hope that I am still able to reach you at this email address, as I read the other day that you are no longer working for Naspers. I
would like to come back to you regarding our previous meeting. There are essentially four things we need to ask your help with, listed below:
1) We are probably a little late to still get featured in Huisgenoot, You, and Drum, but I believe we should still give it a try. One
can always be lucky! Do you maybe know someone at these magazines whom we can contact directly? A nice little introduction would be even better! :) This is one of those cases where I don't want to send an email to info@something.com and await two months to
get referred to the right person. Otherwise, if you believe that we have waited too long, we can be better prepared next year.
Go directly to the editor-in-chief, Izelle Venter:
Izelle@media24.com. I can make an introduction over the weekend.
2) You said that you know some professional photographers. Can you please put us in contact with them? It would be nice if we could have
a preliminary list of potential judges and then ask for further nominations. That way there is a little less to stress about. We will make a plan later on how to only get the best images to the professionals.
Yes, let me think about who would be the best to advise and I’ll let you know.
3) I would also like to follow the idea up of asking certain publications, such as the daily papers, for specific sponsorships. For example
the best shipwreck photo sponsored by Die Burger, or something like that. Can you also please put us in contact with people at these papers who would be best to contact? Are there any specific papers you think we should focus on?
I suspect tiny misunderstanding here. I was talking about media sponsorship, which is a different concept. A media house, like Media24,
then becomes your exclusive media partner and no other media will get the story. As I said later in the meeting, I don’t believe this is the best route for this project, because you want exactly the opposite - as much coverage from as wide a range of publications
as possible.
The best way to engage specific publications is to give them interesting stories and pictures, relevant to their specific readership
segment. They use that as a news peg to publicise the event.
4) We talked during the meeting about a media partnership with Naspers/Media24. Do you think this idea is still viable, and if so, what
route should we follow to establish such a partnership? We must still discuss between ourselves whether we would like such a partnership, but it would be good if we know if advance how probably such as partnership is of being established.
See above. I really don’t think it’s wise in this case. Apart from limiting your coverage, it’s not very “open” which is what wikipedia
is all about...
Thank you so much for your time, it is really appreciated! I don't know what we would have done without it.