Hi Lourie,
I am more in favour of an informal relationship as I think it is important
that we can also work with the other media houses as well. If we could
have a formal relationship with all of the media houses for this project
that would be great though.
Speaking of which I am in the process of contacting the Cape Argust, Cape
Times, Mail and Guardian, Art South Africa and a few others now. Having
said that I think contacting local news papers is a must so it would be
great if everyone on this list could contact their local newspaper (both in
their respective city and their neighbourhood, and tell them about this
project as there is no way that I alone could fine and contact every local
newspaper. Local radio stations are also an important point of contact and
I am talking to a person who was very involved in issuing the local radio
licences back in the day when they still gave them out.
Cheers,
Douglas.
Douglas.
On 22 June 2012 13:20, Lourie Pieterse <louriepieterse(a)yahoo.com> wrote:
Hello everyone
See below my discussion with Johann regarding media coverage and potential
judges. One of the topics discussed is whether we want a formal agreement
with a media house such as Media24. Johann explained the pros and cons of
such an agreement below. Please give me your thoughts so that we can decide
on how to approach this, as we need to start to think about promoting our
project in the media. Thanks!
Kind regards
Lourie
----- Forwarded Message -----
*From:* Lourie Pieterse <louriepieterse(a)yahoo.com>
*To:* Johann Van Tonder (Naspers) <jvtond(a)media24.com>
*Cc:* Dumisani Ndubane <dumisanin(a)iburst.co.za>za>; Maarten Deneckere <
maartendeneckere(a)gmail.com>gt;; Isla Haddow-Flood <islahf(a)africacentre.net>et>;
Douglas Scott <douglas.i.scott(a)gmail.com>
*Sent:* Friday, June 22, 2012 12:28 PM
*Subject:* Re: WLM magazine feature and judges
Thanks for the rapid response. I understood that you are jut planning on
moving to Franschhoek, but either way, I am happy to hear that you are
close to Stellenbosch now.
The introduction will be great. I am also happy to hear that there are
some photographers that you have in mind. I now understand the concept
behind media sponsorship much better, and your argument makes sense. I will
discuss it will my fellow WLM organisers and come back to you.
Kind regards
Lourie
------------------------------
*From:* Johann Van Tonder (Naspers) <jvtond(a)media24.com>
*To:* Lourie Pieterse <louriepieterse(a)yahoo.com>
*Cc:* Dumisani Ndubane <dumisanin(a)iburst.co.za>za>; Maarten Deneckere <
maartendeneckere(a)gmail.com>gt;; Isla Haddow-Flood <islahf(a)africacentre.net>et>;
Douglas Scott <douglas.i.scott(a)gmail.com>
*Sent:* Friday, June 22, 2012 6:34 AM
*Subject:* RE: WLM magazine feature and judges
Hi Lourie,
The email address still works as I’m still consulting for Naspers. As I
told you I moved out to Franschhoek so I’m around the corner from you.
Responses inline below.
Regards,
johann
*From:* Lourie Pieterse [mailto:louriepieterse@yahoo.com]
*Sent:* 21 June 2012 09:53 PM
*To:* Johann Van Tonder (Naspers)
*Cc:* Dumisani Ndubane; Maarten Deneckere; Isla Haddow-Flood; Douglas
Scott
*Subject:* WLM magazine feature and judges
Hello Johann
I hope that I am still able to reach you at this email address, as I
read the other day that you are no longer working for Naspers. I would like
to come back to you regarding our previous meeting. There are essentially
four things we need to ask your help with, listed below:
1) We are probably a little late to still get featured in Huisgenoot,
You, and Drum, but I believe we should still give it a try. One can always
be lucky! Do you maybe know someone at these magazines whom we can contact
directly? A nice little introduction would be even better! :) This is one
of those cases where I don't want to send an email to info(a)something.comand await two
months to get referred to the right person. Otherwise, if you
believe that we have waited too long, we can be better prepared next year.
Go directly to the editor-in-chief, Izelle Venter: Izelle(a)media24.com. I
can make an introduction over the weekend.
2) You said that you know some professional photographers. Can you
please put us in contact with them? It would be nice if we could have a
preliminary list of potential judges and then ask for further nominations.
That way there is a little less to stress about. We will make a plan later
on how to only get the best images to the professionals.
Yes, let me think about who would be the best to advise and I’ll let you
know.
3) I would also like to follow the idea up of asking certain
publications, such as the daily papers, for specific sponsorships. For
example the best shipwreck photo sponsored by Die Burger, or something like
that. Can you also please put us in contact with people at these papers who
would be best to contact? Are there any specific papers you think we should
focus on?
I suspect tiny misunderstanding here. I was talking about media
sponsorship, which is a different concept. A media house, like Media24,
then becomes your exclusive media partner and no other media will get the
story. As I said later in the meeting, I don’t believe this is the best
route for this project, because you want exactly the opposite - as much
coverage from as wide a range of publications as possible.
The best way to engage specific publications is to give them interesting
stories and pictures, relevant to their specific readership segment. They
use that as a news peg to publicise the event.
4) We talked during the meeting about a media partnership with
Naspers/Media24. Do you think this idea is still viable, and if so, what
route should we follow to establish such a partnership? We must still
discuss between ourselves whether we would like such a partnership, but it
would be good if we know if advance how probably such as partnership is of
being established.
See above. I really don’t think it’s wise in this case. Apart from
limiting your coverage, it’s not very “open” which is what wikipedia is all
about...
Thank you so much for your time, it is really appreciated! I don't know
what we would have done without it.
Kind regards
Lourie
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be unable to access the link provided, please email us for a copy at
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--
Douglas Ian Scott
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