Excellent, thanks Katherine. I'll check the 60 Minutes segment to see if they have ideas that I can reuse for the video productions that some of us are working on this year. It sounds like their intended audience is different, more aimed at educating readers than educating potential editors or researchers, so it remains to be seen how much overlap there will be. I look forward to watching the episode.

Pine

On Apr 5, 2015 4:17 AM, "Katherine Maher" <kmaher@wikimedia.org> wrote:
Hi everyone,

For the past year, the US television program* 60 Minutes*[1] has been
working on a segment on Wikimedia. We learned that it will air today
Sunday, April 5, at 7 p.m. EST/PST, and will be available for streaming on
the* 60** Minutes* website (http://www.cbsnews.com/60-minutes/), reportedly
without any geo IP restrictions, shortly after it airs.

We wanted to let you know in case you are interested in watching. *60
Minutes *doesn't allow subjects to preview their scripts, but here's what
we expect:

*BASICS*

Title: "Wikimania"
Host: Morley Safer
Length: 13-17 minutes
Audience: ~12 million, US, general interest, mature audience.
Time: Sunday, April 5, at 7 p.m. EST/PST
Availability: Streaming at the* 60** Minutes*/site shortly after airdate;
no geo IP restrictions

*THEMES*

*60** Minutes* prides itself in making complicated realities easily
understandable. It will be a high-level introduction for a general
audience, and may even seem simplistic for a community member.

We expect the segment to be positive, focusing on how Wikipedia is created
by volunteers from all over the world, and emphasizing how unusual the
projects are. In terms of negatives, the feature may include some stale
stereotypes about Wikimedians as socially awkward, the gender gap, and
inaccuracies.

The segment will feature:


   - Interviews with Jimmy, Sue, and Lila
   - A short profile of Jimmy as founder.
   - Storytelling from Wikimania London.
   - Examples of people involved with Wikipedia including: Dumi Ndubane and
   Bobby Shabangu of Wikimedia ZA; Dorothy Howard leading a GLAM editathon at
   the Frick museum in NY; and an interview with NYC Wikipedian Amanda
   Levendowski.
   - Notable facts and figures about Wikipedia, its global popularity,
   depth, and user support.

You can currently find preview clips here:
http://www.cbsnews.com/60-minutes/

Thanks to everyone for your support and participation!

Katherine

[1] *60 Minutes* is one of the most popular television shows in the Unites
States, reaching an audience of as many as 15 million people each week.
Morley Safer, the journalist, is one of the best known hosts.
https://en.wikipedia.org/wiki/60_Minutes;
https://en.wikipedia.org/wiki/Morley_Safer
--
Katherine Maher
Chief Communications Officer
Wikimedia Foundation
149 New Montgomery Street
San Francisco, CA 94105

+1 (415) 839-6885 ext. 6635
+1 (415) 712 4873
kmaher@wikimedia.org
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