Suggestion: use the list of past donors at the same time as the beginning of the WMF fundraiser to create the biggest impact. The amounts of money we can raise separately from the banner landing page is, in a sense, an indicator of how important we are.
On Sep 29, 2012 7:44 PM, "WereSpielChequers" <werespielchequers@gmail.com> wrote:We have a mailing list of people who donated to WMUK last year. I'm assuming that we are still going to email them and ask for another donation? If so we can hopefully switch some to Direct debit and up the proportion who tick gift Aid. For Data Protection reasons I doubt we could simply hand that list to the States
Another thing to push is payroll giving. I suspect that quite a few of our donors are on PAYE and if you are your employer will almost certainly be administering a Payroll giving scheme, they may even be topping it up. One big advantage of Payroll giving over Gift Aid is that the tax saved is at the highest rate that you pay. I'm sure an email to our donors would get a few of them to convert to that. If they are higher rate taxpayers or their employer matches donations then we may even be able to get some of them to go viral and promote Payroll giving to us amongst their colleagues.
The Wiki Loves Monuments people did a great calender this year, but just as a gift to participants. If we can repackage that and get it into the charity calender section of WH Smith etc we will make some useful dosh. OK I doubt we could get into the shops for this Xmas, but from next year we should be able to produce a calender a year and a set of Christmas cards.
I doubt if you even need to show the logo, just something along the lines of Wikimedia UK is a registered charity no ..... and part of the global Wikimedia movement which funds Wikipedia and other open source projects.
WSC,On 29 September 2012 19:05, Thomas Morton <morton.thomas@googlemail.com> wrote:
That's a good positive way to look at this.Exploring alternative sources of funding is always a good idea; and with the yearly fundraiser being so successful it always risk taking a backseat...The Foundation have got the annual event fairly well nailed - this could be an interesting way to explore other options.
TomOn 29 September 2012 18:57, Thomas Dalton <thomas.dalton@gmail.com> wrote:
_______________________________________________Ok, the decision has been made and Wikimedia UK will not be taking part in the annual fundraiser. It's ridiculous management speak, but let's view this as an opportunity.
Wikimedia UK now has a fundraiser on staff who will unexpectedly have a lot spare time. This is an excellent opportunity to start broadening the charity's revenue sources. Perhaps Katherine can produce an options paper?
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_______________________________________________
Wikimedia UK mailing list
wikimediauk-l@wikimedia.org
http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l
WMUK: http://uk.wikimedia.org
_______________________________________________
Wikimedia UK mailing list
wikimediauk-l@wikimedia.org
http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l
WMUK: http://uk.wikimedia.org
_______________________________________________
Wikimedia UK mailing list
wikimediauk-l@wikimedia.org
http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l
WMUK: http://uk.wikimedia.org