Payroll giving is easy to set up, just very difficult to recruit for, and difficult to measure which recruitment methods worked.

There has to be an intermediary who takes money from employers and distributes it to the charities that the employees have nominated. Last time I looked there were only three or four intermediaries and I think they aimed to support any registered charity that an employee chose.

So the difficult thing is getting inside the organisation and getting people to donate via payroll giving rather than direct debit.

As Chris said it is seen as something of an ugly duckling, hence you only need 10% participation in any one company to get the Government's gold award. I achieved 25% in a company I used to work at.

WSC

On 13 September 2011 15:18, Chris Keating <chriskeatingwiki@gmail.com> wrote:
Charity Christmas cards and calendars are ordered in about March for sale in August onwards, which is regarded as "in time for Christmas". 

We also don't have the typical charity Christmas shopping demographic - our donor demographic wants everything available online and instantly and probably doesn't start thinking about Christmas until December.

Payroll giving is definitely something we should offer when we are a charity, but is in no sense easy to set up (and it's also very much an ugly duckling in the fundraising world, lengthy discussion as to reasons why).

Chris
(slightly in critic mode)

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