Ally's question is very interesting, and as shown by the responses, we can't really be sure what's effective.

An experiment I have been running for the recent Cinema Museum Editathon has been to set up a publicity subpage which includes links to the page views for the sign up page.

I would welcome comments on this on the event talk page.

I am already aware that this was a somewhat clumsy first step, but what i would like to refine is a publicity template that can be added to event pages and which

provides prompts for suitable ways of conducting publicity
a record of what has been done so that a group of people preparing for the event can pick up on jobs and not repeat that which others have already done
a record of when things were done (see below)
a link to the metrics for the page, so that we can easily compare publicity actions and hit count (but we need to remain aware of the limitations of any such correlation)

Perhaps we could find somewhere on-wiki to share our thoughts on this. Any ideas where would be best?

all the best

Fabian Tompsett,

Volunteer Support Organiser,

Wikimedia UK,

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