> Actually the situation with Scotland, Wales and Northern Ireland is quite
> different. Working in those nations with a "UK" name and an address in
> England tends to go down rather less well (particularly if you are dealing
> with institutions that are part of the national cultural fabric, as we are
> likely to).
> My only concern about using different national branding is that it might
> give an impression of more actual devolution than there genuinely is.

One solution to that is to actually have some devolution. If there are
people interested in taking responsibility for Scottish cultural
outreach, then they could just be given a budget and left to get on
with it (with some oversight from the board, of course).