A reputation for the chapter is only a means to an end, and that end should be "to promote and support the widest possible public access to, use of and contribution to Open Content of an encyclopaedic or educational nature or of similar utility to the general public, in particular the Open Content supported and provided by Wikimedia Foundation, Inc." but in the majority of circumstances I really don't think it matters if people have never heard of WMUK, because we can fulfil our charitable objectives without the chapter being well known in its own right.