Hi Chris, if I remember rightly that's about half our annual target - are we halfway or more into the campaign?
No, we are slightly less than 1/3 the way through the campaign; sheet 3 of this Google doc covers that.
You can see that we expect a gradual decay in the daily amount - this is to be expected, as the people most likely to donate are the most frequent users of the site. However, we are within the margin of error of where we need to be.
Re the Direct debits we seem to only be valuing them as one years donations, it might be worth putting a higher notional value n them as the average new direct debit is multi year income.
We are actually valuing them as 0.9 of a year's donation, because the main question we are trying to answer with these figures is "how close are we to the amount we need to fund our planned 2012 activity?". The 0.9 is because we know that a certain proportion of donors will cancel before their DD has been going a full year.
We estimate the value of a DD donor over 5 years is roughly 3.5x the value of the first year of gifts, taking cancellations into account, and this fact is why we are emphasising Direct Debit signups.
Gift Aid of less than 10% is disappointing, I estimate that as only half the signups that we should be getting. Might be worth testing some different mechanics and wording there.
Yes, that's one of the things we're aiming to do next.
Tom: regarding the SMS donations have a look at
www.justtextgiving.co.uk. It is an offer that's open to any UK charity. The service is actually free.
Too good to be true? Well, Vodafone are paying for it out of their CSR budget, JustGiving are taking part because they like to be seen as market leader, and there is an (optional) £15-a-month subscription to JustGiving required to get additional features for it, which will sign up for.
And banners about SMS donations are also somewhere on the to-do list. :-)
Chris
News just in: we are now accepting text donations. Just text the phrase WIKI11 and the amount you want to give (£1, £2, £3, £4, £5 or £10) to 70070. No cost to send the text, no fees for us to pay. You'll get a message back asking you to fill in a Gift Aid declaration.
In other fundraiser news, as of midnight the figures were:
£494,000 pledged in total (exc Gift Aid)
£317,000 of that already in the bank
Projected Gift Aid on donations already made nearly £40,000
A fully up-to-date running totals spreadsheet with all the gory detail is here:
Any questions, please give me a shout!
Chris
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http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l
WMUK: http://uk.wikimedia.org