>> Gift Aid of less than 10% is disappointing, I estimate that as only half
>> the signups that we should be getting. Might be worth testing some different
>> mechanics and wording there.
>
> Yes, that's one of the things we're aiming to do next.

Out of interest, do we know what the "normal" rate of obtaining
gift-aid for this sort of charitable campaign is?

I don't really think any such figure exists. Various charities will know their own figures for % gift aid for online donations, but they don't publish it, and even that figure wouldn't necessarily reflect what we should expect - our average donation is quite low and we will get many donations from students etc who might not pay income tax.

The overall, cross-channel, cross-sector benchmark is 40% of donations being Gift Aidable, but that is so abstracted to be useless for practical purposes.

The main factor within our control is that currently we don't make it particularly easy for people to give us Gift Aid declarations, and we are working to streamline that process.

Chris