I agree. The kind of emphasis does depend on audience, though.

Comms people seem to react very well to being shown a "worked example": for example an institutional page, and a diff that takes out puff while leaving facts intact. For a more academic audience you need to go a bit more into what the guideline is trying to achieve. I tend to use the phrase "good survey article", versus a survey that falls down by being slanted towards one school of thought.

Charles