New subject: [Wikimediaindia-l] Formation of Communications, PR & Media Relations Team

11 Feb 2012

Hi all,
          We are pleased to announce the first batch of our team for 
Communications, PR & Media Relations of the Wikimedia India Chapter.

  *      Tinu Cherian, Head, Communications
  *      Arun Ramaratnam, Official Spokesperson
  *      Anirudh Bhati
  *      Srikeit Tadepalli
  *      Noopur Raval
  *      Srikanth Lakshmanan
  *      Naveen Francis
  *      Pranav Curumsey
  *      Ram Shankar Yadav
  *      Mitra Sharma
  *      Anivar Aravind

We are still discussing with lots of potential people who are interested 
and have the necessary skills. We will be adding them as we progress.

*Scope of Work*

Duties and Responsibilities of the team include, but are not limited to 
the following:

*    General :*

  *          Development of a comprehensive multi-language
    Communications Plan for Wikimedia Movement in India to support the
    Chapter's strategic objectives. This plan must include social media,
    digital outreach, Public Relations (PR) and supporting community and
    chapter outreach.
  *          Implementation of the Communications Plan - including
    measuring of results focused on growth in participation and
    readership within India and continuous improvement as required.
  *          Identification, selection and onboarding of specialised
    agencies as required.
  *          Build a close partnership with the Community and Wikimedia
    Foundation India Programs to support communications and media outreach.
  *          Participating in Global Wikimedia Communications committee
    and subscribed to its mailing list: wmfcc-l(a)mail.wikimedia.org

*  Communications :*

  *          Supporting and overseeing communication with Wikimedia
    community which includes Chapter members, general public and media.
  *          Helping the Chapter Secretary in the monthly report that is
    send to the members and the community.
  *          Providing ad hoc support to the Chapter & Community on all
    aspects of communications as may be deemed necessary.

*    Public/ Media Relations :*

  *          Coordinating communications with the press, including press
    releases, interviews, and inquiries.
  *          Handling press enquiries and answering them.
  *          Build a close partnership and working relation with a
    network of journalists and news editors all over India and abroad.
  *          Maintaining a list of people willing to be contacted &
    interviewed by the media.
  *          Identify potential "media worthy" stories and getting them
    published into the mass media.
  *          Contacting editors and publishers of Wikipedia press
    coverage to request that corrections be published as needed.
  *          Public Relations (PR) to build and manage relationships
    with media and drive messaging that promotes participation.
  *          Researching press lists, monitoring and analyzing media
    coverage, both negative and positive.
  *          will be responsible for executing and carrying out PR
    campaigns on behalf of the chapter.
  *          Improve Wikimedia media coverage especially on Indian local
    languages.
  *          Supporting the media coverage of Chapter , Wikimedia
    Foundation and Community led events and initiatives in India like
    Wikiconference, wikimeeetups, wikiacademies, workshops etc

*   Digital Properties/Social Media :*

  *          Digital outreach comprises how to drive awareness and
    education and movitation to participate in various projects from
    within the existing readership base.
  *          Social media includes managing and driving social media
    vehicles to drive participation (i.e., building awareness and
    driving traffic to Indic language editions, raising awareness of how
    content is created on various projects and motivating and enabling
    participation.)
  *          Maintain the official IRC channel on freenode:
    #wikimedia-in and regularly conduct planned IRC sessions.
  *          Maintain the social media properties including the ones on
    facebook & twitter and Youtube channels, and all Public facing
    Digital resources like the wiki, blog and website.
  *          Keeping the Wikimedia India Press kit and In the News
    sections on the public wiki up to date.
  *          Interacting with the Chapter OTRS team.
  *          Help and co-ordinate the Community Newsletter, WikiPatrika

* Team Structure*

  *      The team is led by Head of Communications, PR & Media
    Relations, Wikimedia Chapter. The position is a voluntary and not a
    staff/paid position.
  *      There is an official Spokesperson of the Wikimedia India
    Chapter. The position is a voluntary and not a staff/paid position.
  *      The above positions will be handled either by a single person
    or two individuals.
  *      The Team will be internally divided into Communications , Press
    & Social Media sub-teams.

You can find more information at http://members.wikimedia.in/Communications

Regards
Tinu Cherian
Wikimedia India Chapter.