... and it's called "Wacky-pedia".

Links to ads on Youtube:

http://www.youtube.com/watch?v=AcccjlpDn8M

http://www.youtube.com/watch?v=gMLofhHCpZ8

http://www.youtube.com/watch?v=WEKj8wkPi-U

http://www.youtube.com/watch?v=tJ-yp15rg0E

Punchline: "New definitions for a new generation"

Caught this while in cinema: http://i.imgur.com/EEZQm.jpg

Best,

anirudh