Isn't it too early to comment on the retention rate. We should give it some
more time right?
--
Srikanth.
On Wed, May 30, 2012 at 10:21 PM, Barry Newstead (WMF) <
bnewstead(a)wikimedia.org> wrote:
Just a brief note on the 8% retention rate of a pilot
that is not yet two
months old and has the potential for significant further refinement and
improvement. This is a high retention rate based on data I've seen on
general outreach events, where the rates of conversion to editing are very
low (generally well below 5% in the analysis we've been doing in India
since January), as many people have discussed on this list and elsewhere.
The Wikipedia Education Program, where students have a rather deep
introduction to Wikipedia, has seen a retention rate of only 4% after the
end of the course.[1]
[1] Report on recent research on Wikipedia Education Program in the
Signpost
http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2012-02-27/Recent…
Best,
Barry
--
Barry Newstead
Chief Global Development Officer
Wikimedia Foundation
On Wednesday, May 30, 2012 at 8:15 AM, Theo10011 wrote:
Hi Arun
On Wed, May 30, 2012 at 7:54 PM, Arun Ganesh <arun.planemad(a)gmail.com>wrote;wrote:
Hi Theo, If we are trying something in India that chaps in SF have not
concentrated on, i would not necessarily label it as a negative approach.
Gut instinct tells me that fb, twitter outreach might be more successful
here as we are riding the social wave with people just discovering and
exploring the new world that smartphones and 3g open out to them.
These platforms can easily extend the social collaboration that goes on in
wikipedia to an extended audience if done properly. What i think would be
useful way of measuring these things is to release statistics monthly on
the number of retweets or shares that could indicate the actual reach of
these outreach efforts. Util then however, this is nothing to boast about.
Fair enough. And that might have been more of my point that this might not
be the stage to boast about yet, along with de-prioritize social media for
actual ground-level community work.
Second, the metrics- acquisition cost and time spent as Gautam suggested
are indeed more critical here. The metrics aren't hard to analyze, they
were in the original email itself, instead of looking at retweets, number
of likes or members, look at how many people edit, how many actually stick
around. That was, what I went by at an acquisition/conversion rate of 8%.
Third, as Ravishankar asks - if it is working why not try it? - it has
been tried now, and it's not working so well, was my point. The entire
result of the exercise could be imitated in a single workshop or mid-size
meetup in 1 day. I am not saying it is not something to keep trying, but
something not focusing on as a priority. This might be something to do in
addition to regular activities, but not spend already limited resources on.
The priorities might need to be re-aligned. That was more or less, my
motivation.
Regards
Theo
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