Dear India WM Community,

Hope this message finds you well. As some of you may already know, our Global Reach team builds strategic partnerships in emerging markets to increase awareness and readership of the Wikimedia projects, with Wikipedia Zero being one of the programs we spearhead.

In order to better inform our projects and partnerships, we are conducting phone surveys to help understand Wikipedia’s usage in the regions we work on. We started with Ghana, followed by Mexico and Nigeria, and India is next. The survey will begin in the coming days, and 6000 people will be contacted on their mobile phones with the option of answering the survey in the most commonly used languages in their state.

We have partnered with a Ghana-based organization called VotoMobile, who has considerable experience conducting this kind of survey. Our goal is to learn more about Wikipedia awareness, the use of internet-capable phones and the main barriers to Wikipedia’s usage. As we have done with the previous countries, the survey data will be publicly available on our Meta page once the survey is completed.

Please do not hesitate to reach out to us in case you have further questions or comments. Moreover, please note that this phone survey will run around the same time as the field survey in India being conducted under the New Readers project.

Warm Regards,

Smriti