Noopur, thank you for posting the report.  I have a few questions for the India Programs team which I have listed under, would appreciate if you could respond:

1.  How do you plan on scaling the Social Media pilot beyond your own networks?

2.  Do you believe you can effectively create a mechanism for recruitment of editors through this project in a manner that justifies the cost and time involved?  I am asking this because I noticed that you make serious attempts at trying to convince users to edit Wikipedia pages.

3.  How many hours per week do you spend on the Wikipedia support group?