At this conference you will hear how some Museums are already leveraging the connection between sharing a part of their own collections with Wikimedia and seeing some amazing benefits – such as a sharp increase in web traffic to their site and an increase in sales of merchandising. Attendees will better understand the crossover of mutual interest that Wikimedians share with curators of cultural heritage.
You will learn about examples of how this form of collaboration has begun with firsthand examples from cultural institution in five European countries, and you will be able to explore ways in which the Wikimedia community could work with you in your own local communities, yet with a worldwide impact.
This event is particularly relevant to representatives of the licensing, web, curation and interpretation departments in cultural institutions."