Hi again, 

We wanted to follow up on our previous email with an update on the 2030 Movement Brand Project based on the new realities we all face due to the global pandemic, share an invitation to an event this month and renew our request for you regarding the project liaison.

We know there continues to be so much uncertainty, which is why we are slowing down the process of the project. Big changes are happening to all of us these days. With that, we want to make sure that we respect your time and priorities. This means we are: 

• Adjusting  the timeline approach to have more flexibility for participants and smaller  time commitments.

• Revising the project schedule month-by-month in order to reflect participants’ needs and the global situation.

• Increased messaging (more emails with updates!) announcing what is happening and when.  

Affiliate Liaisons?

We are requesting all Wikimedia affiliates to designate a liaison for the Movement Brand project. This liaison will be the contact point between their affiliation and the project team. We will send the project updates and requests for feedback to this person who will, in turn collect the group’s feedback and send it back to us. If you are interested in participating in the project, please let us know who the user group liaison will be by April 18.

Get on the list!

Once you and your affiliate agree on the liaison, please add their name to the Affiliate liaisons section of the Participants list on the Brand Network Meta page. This page, along with the Brand Network group on Facebook, is a discussion venue for the Brand Network where updates, open questions, case studies, and more will be shared. Watchlist the page to follow discussion.

Feeling a bit overwhelmed?

Please see attached an overall summary of the Brand Project with links to where you can learn more. It gives an overview of the project, shows where we are at in the process, and outlines roles and responsibilities for the affiliate liaisons.

This month: LIVE Unified Concept Presentation

To honor, celebrate, and conclude the work around the concepts referred to in our previous email above, Snohetta and the Brand Project team will present the Unified Concept LIVE on 16 April, 15:00 - 16:00 GMT. Snøhetta will explain how they used the ideas, feedback and conceptual models from the workshops and online exercises to arrive at a final, unified concept. This unified concept  will be the foundation for the upcoming work around the naming conventions, visual decisions, and the overall design system. The session will also be recorded and made available for viewing after. You can join us on Zoom or watch live on Youtube. Note: this is not a presentation of a proposal for a naming convention or design. 

May & beyond

We had planned to explore the movement naming conventions in April. We are pushing this out to a later date. 

Now discussion around naming will happen in May at the earliest, with great care given to how the global pandemic continues to impact our world and our communities. We will send an update on this at the end of April. 

Although the project timeline will continue to be adjusted based on the global situation, please know all feedback opportunities will be scheduled for two-week-long periods, and you will also get a two-week advance notice before any opportunities happen. This will allow for a full month of planning and engagement at each phase, which will hopefully make participation possible for whoever would like to join. 

We will get back to you with an update by the end of April with the project schedule for May. In the meanwhile, let us know if you have any questions. Thank you for your dedication to our movement and to setting knowledge free.

Best, 

Samir and the Brand Project team.