Colin Maroney wrote:
Hi. I have just this minute subscribed to the list
and read about your
fundraising difficulties, discussed in early Nov. I came after having
thrown $25 your way, the average donation i see. I have an idea as to how
you guys could make money ethically, unobtrusively, wiithout alienating
customers, and it's cheap to implement.
Micropayments. Ask people to voluntarily become subscribers to a
micropayment system. They give you $5 up front. You charge them .01 a
page, or maybe .05 tops. I like $.01 better, because it is literally the
least you can ask. Charge their account, you don't need to ask for a credit
card each time, you have $5, just take it out of that until it's gone.
At a rate of $0.01 per page view, it would take 2500 page views to match
your $25 donation. Surely most of our readers would take years to rack up
such a figure.
If you had signed up for micropayments, would you still have given that
$25? Or would your guilt have been assuaged, content that you are paying
your fair share?
My basic concern is that such a system would reduce the average annual
donation made by motivated donors such as yourself, and that this won't be
balanced out by an increase in the number of donors.
How many articles do you serve a day? a buck a
hundred will add up fast.
Compulsory micropayments, say paid by the ISP and passed on to the
customer, would presumably lead to a very low cost per page view for a
low-cost, volunteer-based website like Wikipedia. But that's an idle
fantasy. With opt-in micropayments, you have to rely on that same finite
resource of generosity that we are tapping into with the current
fundraising drive.
It could work, I think, but only if the price was high enough to bring the
average annual donation for a typical donor back to around where it is
now, or higher. I don't have figures for typical number of page views per
year per person, but I suspect a workable price would be closer to $0.10
than $0.01 -- closer to what a person is willing to give, rather than what
a single page view actually costs. In an opt-in system, the vast majority
of page views will be served to non-donors, and the donors must subsidise
them.
-- Tim Starling