The fundraising banner has gotten much bigger again:
https://i.imgur.com/vMVbAHz.png
I know it is bigger because it performs better relative to similar
somewhat smaller banners, but I have a quantitive question: How much
longer would the annual fundraiser need to take in order to raise the
same amount of money from a one-line banner such as Google uses for
their charitable fundraising? E.g.:
https://i.imgur.com/mm31Qn5.png
As far as I can tell, the last time a one-line banner was tested seems
to be 2008. Shouldn't we try again? Section links don't work on a lot
of browsers when a large banner is written in through javascript after
the html vertical layout has been rendered, which is really annoying.
That and other factors could make a one line banner surprisingly more
effective than a big one. The pitch at the sidebar donation link's
donate.wikimedia.org landing page is just as persuasive and
featureful.
Wouldn't it be better to show more one-line banners to achieve the same amount?