[Foundation-l] Fwd: [Wikipedia-l] On press releases and boasting - Wikimedia-l

3 Oct 2004

---------- Forwarded message ----------
From: Sj &lt;2.718281828(a)gmail.com&gt;
Date: Sat, 2 Oct 2004 18:56:03 -0400
Subject: Re: [Wikipedia-l] On press releases and boasting
To: wikipedia-l(a)wikimedia.org

On Sat, 02 Oct 2004 17:41:43 +0200, Elisabeth Bauer &lt;elian(a)djini.de&gt; wrote:
...
  Daniel Mayer wrote:

  Two words: PRESS RELEASE!

 Seriously, once the fund drive is over we should have a press release about
 this and also mention the fact and result of our 'recent successful fund
 drive.' We should also quote Jimbo when he said that commercial encyclopedias
 will be out of business in 5 years if they keep doing as they have been. 
 I'm not entirely sure if it's a good idea to send a separate press
 release. We discussed this yesterday among the german wikipedians,
 feelings were mixed. 
Well, it would be combined with other notices for the coming week.
But this professional content test (and it would not be a bad idea to
commission more of the same) is more newsworthy than the
successful completion of our fundraiser.

...
  Please let's stick to "we are a project
building an encyclopedia"
 and let the media do the job of praising us. They do it quite well, as we
 can see. Let's mention the c't test discreetly in future press releases
 (like the one about the fund raising drive), but not send a separate one.
 < If we pick up the results of this test and boast about them,
< we will be measured by this in the future. Closed season would be
< over for us.

Modesty is never out of fashion.  And if there were any chance that we
would somehow stop improving, stop growing, and end up looking silly
alongside the other great encyclopedias, it might be appropriate to be
embarrassed that c't happened to catch us on a good day.

But they didn't just catch us on a good day.  I would welcome a
hundred tests like this, by people far less friendly to us than the c't
experts (although I suspect that this test was at least a single-blind
study).  To pretend that this test was not a big deal would be to do
ourselves a disservice.  This is the kind of content test we want
people doing, all the time, rather than inserting vandalism and
seeing how long it takes for it to be reverted.

My initial post was intentionally outrageous, but is it boasting
to announce the results of our first third-party "taste test"?  The
results speak for themselves; however gracefully we respond
to this initial content test, closed season is already closing.

...
  For the german wikipedia, we are planning to mention
the test results in
 our next press release about the publication of the wikipedia cd version. 
For when is that planned?

I hope you will discuss some of these issues - including what to title the
next press release and what to emphasize in it - on the meta: page
itself, with links to related discussions about the german press releases.
 http://meta.wikimedia.org/wiki/PR/Content-test

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+sj+
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