Dear all,
We want to confirm that the Brand Project team has been directed by the
Board to develop new branding options and to evaluate those options with
communities. We invite your perspectives.
We are asking that you continue to participate in the process which
includes completing the survey, available in 7 languages.[1] Your
participation in this survey will not be calculated as support for a change.
We have been alerted to the Community open letter on renaming. We will take
that information into the process.
The Board will consider all the options, including the option to do
nothing, and make a decision at their August meeting.
-
Zack & the Brand Project team
[1]
Greetings,
The timeline is pretty clear. Glad to know about the special board meeting
in early July. Other than the open letter there was a straw poll also:
https://meta.wikimedia.org/wiki/Communications/Wikimedia_
brands/2030_movement_brand_project/Community_feedback_and_straw_poll
The early July briefing, I hope that will be presenting all the aspects and
opinions.
Thanks
User:Titodutta
On Sat, 27 Jun 2020 at 04:57, Nataliia Tymkiv <ntymkiv(a)wikimedia.org>
wrote:
Dear all,
I want to share with you the next steps of the Wikimedia Foundation Board
of Trustees about the Brand Project.
Originally the Board meeting dedicated to the brand project was supposed
to
happen no earlier than October. The expected
outcome from the project
were
the recommendations on what the rebranding should
look like - from
changing
fonts/logos to renaming. And if there is going to
be a renaming - to
what.
Of course, the Board’s role is not in approving a
change in fonts, but
if a
recommendation to rename was to be made - the
Board’s role would have
been
to make a decision on that recommendation. The
timeline has now been
changed, and the renaming part of rebranding will be discussed in our
August meeting.
Moreover, the Board will meet in early July to receive a briefing about
the
project and talk about the process between June
2018 - June 2020. The
consolidated materials on what the brand project team has been working on
for a while now will be presented to the Board, and these materials are
also going to be posted publicly. The more-strategic conversation is
planned for the August meeting. Time to prepare the materials is needed,
and the ongoing conversations need to be summarised, so the Board can
have
an in-depth discussion about this, before making
any kind of decision.
We would like to continue with the survey [1] - we have discussed the
possibility of technical changes to the survey with an additional option
like “no renaming is needed” (not the exact words, mind you), but with
more
than 700 respondents it is not methodologically
sound to change the
survey
now. Staff have confirmed to the Board that
responses to the survey will
not be calculated as support for a change. The survey was only designed
to
collect feedback on the possible renaming
options, not as a yes/no vote
on
whether to adopt them.
Thus the timeline on rebranding for the next 6-7 weeks is as follows:
* Early July - special Board meeting with the Brand project team to
review
and discuss the process so far, and for the Board
members to receive the
briefing on discussions happening;
* July - consolidated materials prepared for the July meeting will be
posted publicly after the meeting;
* August 5th - the Board meeting on renaming part of the rebranding, not
about the process. The Board will make the decision about whether to
stop,
pause, or continue the work on this, within the
framework of a discussion
on strategic goals, tensions and tradeoffs, and potential next steps.
* August (after the meeting) - the Board statement on the next steps
about
the Brand project.
I also want to acknowledge receiving the Community open letter on
renaming
[2] that was posted this week. Thank you for this
statement on the
position
of those of you who signed. I know there are
other perspectives, and that
some would agree with it who have not signed it, and that there are also
some who would not agree. We expect that the Board meetings and
communication after them will address the concerns raised in the letter.
Stay safe,
antanana / Nataliia Tymkiv
Acting Chair, Wikimedia Foundation Board of Trustees
[1]
https://wikimedia.qualtrics.com/jfe/form/SV_9G2dN7P0T7gPqpD
[2]
https://meta.wikimedia.org/wiki/Community_open_letter_on_renaming
*NOTICE: You may have received this message outside of your normal
working
hours/days, as I usually can work more as a
volunteer during weekend. You
should not feel obligated to answer it during your days off. Thank you in
advance!*
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--
Zack McCune (he/him)
Director of Brand
Wikimedia Foundation <https://wikimediafoundation.org/>