Have I missed something, or this discussion is nowhere to be seen at any of
the Village Pumps of the Portuguese Wikipedia?
Also, is there any point in discussing this onwiki, as it was in Commons by
part of the community[1], if apparently there is not any following by the
people in charge of this process?
Why is this being planned to be presented before the BoT, without any
meaningful discussion of such a dramatic change at the projects where it
will have its impact?
Regards,
Paulo
[1] -
Elena Lappen <elappen(a)wikimedia.org> escreveu no dia terça, 9/04/2019 à(s)
09:58:
Hi all,
Thanks to those of you who have participated in the branding project
community consultation so far. We’ve received a lot of helpful feedback via
email, on-wiki, and in small meetings with affiliate group members and
individual contributors.
I posted this invitation to the project talk page last week [1], but wanted
to send a reminder here that we will be hosting a video conference session
to give people a chance to see the presentation, ask questions and provide
feedback.
When? This Thursday, April 11th from 16:00-17:00 UTC.
Where?
https://bluejeans.com/540134391/browser, or call in using your
closest local number [2] and enter meeting ID 540 134 391#.
If you’d like to see the presentation but cannot attend, that is no
problem—we will be posting a recording to Commons and putting the link on
the talk page afterwards.
Thanks,
Elena
[1]
https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_r…
[2]
https://www.bluejeans.com/premium-numbers
--
Elena Lappen
Community Relations Specialist
Wikimedia Foundation
On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmccune(a)wikimedia.org> wrote:
:: Apologies for cross-posting to multiple
mailing lists. We want to
ensure
we spread the word about this opportunity to as
many people as possible.
::
Hi all,
We are writing today to invite you to be a part of a community review on
Wikimedia brand research and strategy.
Recently, the Wikimedia Foundation set out to better understand how the
world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
get
a sense of the general visibility of our
different projects, and evaluate
public support of our mission to spread free knowledge.
We launched a global brand study to research these questions, as part of
our planning toward our 2030 strategic goals.[2] The study was
commissioned
by the Board, carried out by the brand
consultancy Wolff Olins, and
directed by the Foundation’s Communications team.[3][4] It collected
perspectives from the internet users of seven countries (India, China,
Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
values.
The study revealed some interesting trends:
- Awareness of Wikipedia is above 80% in Western Europe and North
America.
- Awareness of Wikipedia averages above 40% in emerging markets,[5] and
is
fast growing.
- There is awareness of other projects, but was significantly lower. For
example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata
at
20%, and Wikivoyage at 8%.
- There was significant confusion around the name Wikimedia. Respondents
reported they had either not heard of it, or extrapolated its
relationship
to Wikipedia.
- In spite of lack of awareness about Wikimedia, respondents showed a
high
level of support for our mission.
Following from these research insights, the Wolff Olins team also made a
strategic suggestion to refine the Wikimedia brand system.[6] The
suggestions include:
- Use Wikipedia as the central movement brand rather than Wikimedia.
- Provide clearer connections to the Movement projects from Wikipedia to
drive increased awareness, usage and contributions to smaller projects.
- Retain Wikimedia project names, with the exception of Wikimedia Commons
which is recommended to be shortened to Wikicommons to be consistent with
other projects.
- Explore new naming conventions for the Foundation and affiliate groups
that use Wikipedia rather than Wikimedia.
- Consider expository taglines and other naming conventions to reassert
the
connections between projects (e.g. “______ - A
Wikipedia project”).
This is not a new idea.[7][8]
By definition, Wikimedia brands are shared among the communities who give
them meaning. So in considering this change, the Wikimedia Foundation is
collecting feedback from across our communities. Our goal is to speak
with
more than 80% of affiliates and as many
individual contributors as
possible
before May 2019, when we will offer the Board of
Trustees a summary of
community response.
We invite you to look at a project summary [9], the brand research [10],
and the brand strategy suggestion [11] Wolff Olins prepared working with
us.
For feedback, please add comments on the Community Review talk page [12]
or
email brandproject(a)wikimedia.org with direct
feedback. You can also use
either of these channels to request to join a group meeting.
We know this is big topic and we’re excited to hear from you!
- Zack McCune and the Wikimedia Foundation Communications department
[1]
https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia…
https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Comm…
[6]
https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-p…
https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_un…
[9]
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_resear…
[10]
https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Bran…
[11]
https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal…
[12]
https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_r…
--
Zack McCune (he/him)
Senior Global Brand Manager
Wikimedia Foundation <https://wikimediafoundation.org/>
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