The idea of rebranding Wikimedia to Wikipedia will create FAR more problems than it
solves, specially in places where identifying ourselves with Wikipedia could create real
life problems to affiliates. Let's think on making our product better, because is not
a brand problem, is an obsolescence problem what we have.
________________________________
From: Wikimedia-l <wikimedia-l-bounces(a)lists.wikimedia.org> on behalf of Gerard
Meijssen <gerard.meijssen(a)gmail.com>
Sent: Tuesday, April 9, 2019 12:36 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
Hoi,
The problem is that Wikipedia has an article bound interest. Our aim is to
share in the sum of all knowledge and it is about subjects. In addition to
this the approach and `the lessons learned` in effect are used as a
template on how `other` Wikipedias are to function. This bias hinder, even
prevent other possible approaches.
Using Wikipedia to define what Wikimedia does, enforces existing bias and
hinders our mission.
Thanks,
GerardM
On Tue, 9 Apr 2019 at 11:25, James Salsman <jsalsman(a)gmail.com> wrote:
Hi Elena,
If by "branding project" you mean replacing references to Wikimedia
with Wikipedia, that is fine with me.
Best regards,
Jim
On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <elappen(a)wikimedia.org> wrote:
Hi all,
Thanks to those of you who have participated in the branding project
community consultation so far. We’ve received a lot of helpful feedback
via
email, on-wiki, and in small meetings with
affiliate group members and
individual contributors.
I posted this invitation to the project talk page last week [1], but
wanted
to send a reminder here that we will be hosting a
video conference
session
to give people a chance to see the presentation,
ask questions and
provide
feedback.
When? This Thursday, April 11th from 16:00-17:00 UTC.
Where?
https://bluejeans.com/540134391/browser, or call in using your
closest local number [2] and enter meeting ID 540 134 391#.
If you’d like to see the presentation but cannot attend, that is no
problem—we will be posting a recording to Commons and putting the link on
the talk page afterwards.
Thanks,
Elena
[1]
https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_r…
[2]
https://www.bluejeans.com/premium-numbers
--
Elena Lappen
Community Relations Specialist
Wikimedia Foundation
On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmccune(a)wikimedia.org>
wrote:
> :: Apologies for cross-posting to multiple mailing lists. We want to
ensure
> we spread the word about this opportunity to
as many people as
possible. ::
>
> Hi all,
>
> We are writing today to invite you to be a part of a community review
on
> Wikimedia brand research and strategy.
>
> Recently, the Wikimedia Foundation set out to better understand how the
> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
get
> a sense of the general visibility of our
different projects, and
evaluate
> public support of our mission to spread free
knowledge.
>
> We launched a global brand study to research these questions, as part
of
> our planning toward our 2030 strategic
goals.[2] The study was
commissioned
> by the Board, carried out by the brand
consultancy Wolff Olins, and
> directed by the Foundation’s Communications team.[3][4] It collected
> perspectives from the internet users of seven countries (India, China,
> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> values.
>
> The study revealed some interesting trends:
>
> - Awareness of Wikipedia is above 80% in Western Europe and North
America.
>
> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
and is
> fast growing.
>
> - There is awareness of other projects, but was significantly lower.
For
> example, awareness of Wikisource was at 30%,
Wiktionary at 25%,
Wikidata at
> 20%, and Wikivoyage at 8%.
>
> - There was significant confusion around the name Wikimedia.
Respondents
> reported they had either not heard of it, or
extrapolated its
relationship
> to Wikipedia.
>
> - In spite of lack of awareness about Wikimedia, respondents showed a
high
> level of support for our mission.
>
> Following from these research insights, the Wolff Olins team also made
a
> strategic suggestion to refine the Wikimedia
brand system.[6] The
> suggestions include:
>
> - Use Wikipedia as the central movement brand rather than Wikimedia.
>
> - Provide clearer connections to the Movement projects from Wikipedia
to
> drive increased awareness, usage and
contributions to smaller projects.
>
> - Retain Wikimedia project names, with the exception of Wikimedia
Commons
> which is recommended to be shortened to
Wikicommons to be consistent
with
> other projects.
>
> - Explore new naming conventions for the Foundation and affiliate
groups
> that use Wikipedia rather than Wikimedia.
>
> - Consider expository taglines and other naming conventions to
reassert the
> connections between projects (e.g. “______ -
A Wikipedia project”).
>
> This is not a new idea.[7][8]
>
> By definition, Wikimedia brands are shared among the communities who
give
> them meaning. So in considering this change,
the Wikimedia Foundation
is
> collecting feedback from across our
communities. Our goal is to speak
with
> more than 80% of affiliates and as many
individual contributors as
possible
> before May 2019, when we will offer the
Board of Trustees a summary of
> community response.
>
> We invite you to look at a project summary [9], the brand research
[10],
> and the brand strategy suggestion [11] Wolff
Olins prepared working
with
> us.
>
> For feedback, please add comments on the Community Review talk page
[12] or
> email brandproject(a)wikimedia.org with direct
feedback. You can also
use
> either of these channels to request to join
a group meeting.
>
> We know this is big topic and we’re excited to hear from you!
>
>
> - Zack McCune and the Wikimedia Foundation Communications department
>
>
> [1]
>
>
https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia…
>
> [2]
https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Comm…
>
> [6]
>
>
https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-p…
>
> [7]
>
https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
>
> [8]
>
>
https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_un…
>
> [9]
>
>
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_resear…
>
> [10]
>
>
https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Bran…
>
> [11]
>
>
https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal…
>
> [12]
>
>
https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_r…
--
Zack McCune (he/him)
Senior Global Brand Manager
Wikimedia Foundation <https://wikimediafoundation.org/>
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