Dear everyone,
The ad industry took ages to reckon they were messing things up¹,
looking only at how much money they were earning. I sincerely hope
WMF's fundraising is not following the same path. I wouldn't be honest
if I didn't write that year after year, I find the fundraising banners
more intrusive and less respectful of readers and that I observe much
more angry readers around me. No offense to whoever works on
fundraising: the issue is in the objectives the fundraising team has
to meet.
Best regards,
¹
http://www.iab.com/news/lean/
--
Jérémie