On 5 March 2011 14:05, WereSpielChequers werespielchequers@gmail.com wrote:
Picking up on the comment by Tobias about less intrusive fundraising, I would make sure we are pursuing the following:
1 Build up a past donors database, communicate with them effectively and then as long as they donate annually make sure they aren't irritated by ads for people who haven't donated at all. (I gather something is now being done here, but I know it wasn't in the past).
The first part is certainly being done. The second part is impossible. How are we supposed to know if a reader has previously donated? All we have is their IP address, which could very easily have changed since they donated.