On Tue, Jul 5, 2011 at 8:39 AM, Alec Conroy alecmconroy@gmail.com wrote:
On Mon, Jul 4, 2011 at 3:57 PM, Juergen Fenn juergen.fenn@gmx.de wrote:
Am 02.07.11 14:17 schrieb Alec Conroy:
There's an even bigger opportunity here-- Make a brand new brand name that captures the ideology better than Wikipedia-Mediawiki-Wikimedia.
Wikipedia will always be Wikipedia-- but what about Wikimedia?? What does its brand say beyond "We host Wikipedia and stuff like it" Now compare that with the magnitude of our vision of a world where everyone has access to all the world's knowledge and information. This is an awesome vision, a "Moonshot" kind of vision. Are we sure we just want to call it "The movement and foundation associated with Wikipedia"?
A rebranding like this could be launched in tandem with the next significant project launch or makeover.
The Wikimedia Foundation is about more than just Wikipedia, and "The Wikimedia Movement" is about _way_ more than just Wikipedia. Unless we really think Wikimedia is the best name, it's never too late to switch. The general public doesn't know Wikimedia exists, they just call it "Wikipedia". We do so much more than just that, so we're ripe for a brand extension.
Right.
S.