I see that there are only two banners that work at present (two links do not display the
expected banners)
Cheers,
Peter
-----Original Message-----
From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On Behalf Of Lisa
Gruwell
Sent: Monday, 23 November 2015 12:28 AM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Fundraising Update
Hi Peter-
Yes, we have mockups of the banners on the Fundraising Ideas
<<https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>>
page on meta. We will be making further refinements and possibly adding a couple more
banners this week.
Thank you,
Lisa
On Fri, Nov 20, 2015 at 10:01 PM, Peter Southwood < peter.southwood(a)telkomsa.net>
wrote:
Are these new improved banners available for
inspection and comment?
Cheers,
Peter
-----Original Message-----
From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On
Behalf Of Megan Hernandez
Sent: Friday, 20 November 2015 10:07 PM
To: Wikimedia Mailing List
Subject: [Wikimedia-l] Fundraising Update
Hi all,
We are just a few weeks away from the launch of the December English
fundraiser. The end of the year is the most critical time of the year
for Wikimedia’s fundraising: The goal this year is $25 million. The
campaign will launch in the US, UK, Canada, Australia, New Zealand and
Ireland on Giving Tuesday
<https://en.wikipedia.org/wiki/Giving_Tuesday>, December 1st.
In these past months of preparation, we have relied on feedback from
the volunteer community, readers, and staff through discussion pages,
feedback sessions, phone calls, interviews, user testing, surveys and A/B tests.
Thank you to everyone for participating! It has truly been a helpful
experience and wonderful to hear from so many voices from all
different parts of the movement.
In just the last two weeks, an independent research firm conducted a
new survey of Wikipedia readers. (You may remember that we did a
similar survey last February.) We heard from you last spring that
there were some additional concerns that you would like us to explore
with readers. We tried to look into those concerns in this survey. We
have uploaded the survey report on Commons <
https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_S
urvey_November_2015.pdf
for anyone who is interested in reading
it. We have also setup a
section on the Fundraising Meta page <
https://meta.wikimedia.org/wiki/Talk:Fundraising#Reader_Survey_Novembe
r_2015
to discuss the survey.
The feedback from readers, the volunteer community and staff has been
critical to shape the campaign. Several improvements have been made so
far as a direct result of this input. We have changed a few specific
sentences of the message that were discussed heavily on meta pages and
also tried a variety of design ideas based on comments.
We also have some fresh banner ideas that came about through a recent
workshop with staff. We will be testing those new banner ideas in
small runs throughout the campaign as well. And we’re still gathering
ideas! To see the latest version of the message and submit your ideas,
please visit the fundraising ideas meta page <
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>gt;.
Since last year, we have made improvements to our banner targeting and
analytics systems with the goal of raising the budget, while limiting
the number of banners and disruption for our readers. We aim to run
the campaign for roughly two weeks at a high traffic level and then at
a much reduced level for the rest of December.
The fundraising team faces a great challenge this year: the highest
revenue target in WMF history along with a decline in page views –
particularly in desktop pageviews where readers are more likely to donate.
The team has and will continue to work hard to make improvements
needed to reach this goal.
We cannot do this alone. Thank you to everyone who has offered input,
expertise, time and energy into helping make this fundraiser a success.
We look forward to your ideas and questions. Since the team
experiences an incredibly high volume of seasonal work, we will not be
able to respond immediately to questions or feedback. We will review
feedback and bug reports regularly and we have dedicated time to post
an update by mid-December and again at the end of the campaign.
Here’s how to get
involved:
-
To file a bug report or technical issue, please create a phabricator
ticket
<
https://phabricator.wikimedia.org/maniphest/task/create/?template=118862>
or email problemsdonating(a)wikimedia.org
-
To see the latest news from the team, see the fundraising meta page
<https://meta.wikimedia.org/wiki/Fundraising>
-
To suggest a banner idea, visit the test ideas meta page
<https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>
-
To read the latest reader survey, see the
<
https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_S
urvey_November_2015.pdf
full
report on commons
<
https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_S
urvey_November_2015.pdf
-
To learn more about the fundraising program and last year’s campaign,
see the 2014-15 fundraising report
<https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report>
Thank you to everyone who has contributed to the campaign preparations.
More importantly, thank you to the entire Wikimedia community for
building this incredible project that readers love and support with
their donations. None of this would be possible without you.
Megan
--
Megan Hernandez
Director of Online Fundraising
Wikimedia Foundation
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