Thanks for your replies, Sber of Pelamar. I guess I *did* miss something
that was obvious to everyone else :-)
> 2. Once the trademark is registered, I really
don't understand why "we
have
> to protect our trademarks". I've always
thought it was a good thing for a
> company when its registered trademark becomes a household commodity to
the
> extent that it becomes synonymous with the generic
item.
I think, in general this is *not* considered the case.
If a trademark
is not used, or no action is taken to correct generic use of it, the
trademark becomes invalid - you can't just let everyone call it Coke
and then complain when someone else writes "Coke" on the label.
I read
http://en.wikipedia.org/wiki/Trademark after you pointed to it, and I
see what you're saying. I didn't realize the scenario that you have to
defend every abuse, otherwise lose the right to ever do so. Thanks for the
clarification!
~ Chitu