Thank you, SJ, for your involvement and thorough review of the Thank You page experiment results! We were particularly delighted to find that some donors exhibit an interest in editing. As Victoria highlights, the edits made by donors experience a significantly lower revert rate compared to those by new account holders on average.

I wanted to clarify that it is not 3% of all donors that go on to make an unreverted edit.  All donors are directed to a “Thank You” page after their donations, which includes several calls-to-action.  This year, we included a call to “Try editing Wikipedia”. Due to the way that we restrict tracking due to user privacy, the chart representing the editing funnel actually starts once a donor has clicked that call to create an account. In other words, of the people who donated during the Big English banner campaign, only 12,005 actually clicked through from the donor Thank You page to create an account. From those who click through, about 3.7% of people end up completing an unreverted edit. 

This idea to encourage donors to edit came directly from the collaboration with volunteers when we were developing the banners last year. While the percentage of overall donors who funnel into editing is relatively small, we agree the results are encouraging and this is a low effort way to encourage more people to explore contributing to the wikis in new ways. I hope that helps clarify the results of this experiment. We’ve also made some edits to the experiment report to make it easier to understand.  

Thanks for helping with this experiment; we’re looking forward to exploring how to build on this in future campaigns!

Megan