Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

... Looking by the sample I know in Brazil (last year fundraising campaign, in August I believe) the Brazilian Portuguese Wikipedia readers often got enraged to the point of vandalizing articles stating their disgust for a campaign asking money to an impoverished country (even more saying 10$ was the cost of a coffee there). Others "donated" money or attempted to donate it thinking it was a kind of a fee for being allowed to read Wikipédia (kind of a subscription).

I thought this specific message was targeting North Americans for whom $3 is a realistic price. If the message is for worldwide use I would also find it offensive in its US centric price claims. I am in Africa, where a cup of coffee would normally be less than $3 US, but is enormously variable depending on where you are, what coffee you drink, and who you buy it from. I don't drink coffee myself, so not particularly expert on the topic. Cheers, Peter -----Original Message----- From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On Behalf Of James Salsman Sent: Friday, October 5, 2018 7:17 PM To: Wikimedia Mailing List Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested Someone recently complained that referring to the equivalent of USD $3 as the cost of a cup of coffee was incorrect and substantially offensive in Brazil. And then a few weeks later there was a discussion about how donations are so much smaller in the developing world. Coincidence? I don't think so. On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood &lt;peter.southwood(a)telkomsa.net&gt; wrote: _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l(a)lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l(a)lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe>