Thanks for the questions. There are lots of differences between the 2013
and 2014 campaigns and there are many variables at play here. One big
difference is mobile. In 2013, we were just experimenting with mobile. In
2014, we launched a mobile campaign a week after we launched the desktop
campaign. We also had a more successful email campaign this year, which we
delivered in small batches nearly everyday. Also, the data you are looking
at includes foundations and major gifts as well. There is a lot going on
there besides just desktop donations this year. We look forward to sharing
more on all of this in our upcoming report.
On Fri, Jan 16, 2015 at 4:10 PM, Andreas Kolbe <jayen466(a)gmail.com> wrote:
On Fri, Jan 16, 2015 at 9:11 PM, Megan Hernandez
> Hi all,
> Here's a quick follow up on a
couple issues from this thread.
> The fundraising team will be posting
feedback analysis on March 1.
Thanks, Megan. I look forward to your feedback analysis.
To clear up some confusion around the duration of
the campaign, we ran
banners to 100% traffic for the first two weeks of December. We limited
the impressions per reader for two weeks before turning the traffic back
to 100% for a final year-end push. This is very
similar to the campaign
schedule in December 2013.
Yes, though I would say that the figures for Dec 2 to Dec 31 2013, as given
in the yeardata-day-vs-sum.csv spreadsheet at
a somewhat different pattern from those for the same period in 2014.
If you compare the columns for the two years, the relative drop in daily
takings from Dec 17 onward was significantly smaller in 2014 than in 2013.
This suggests to me that the number of impressions delivered on those days
probably remained higher in 2014 than it did in 2013.
The total for Dec 25 (Christmas), for example, was $377,751.86 in 2014, vs.
$108,304.01 in 2013.
Summing the first and second halves of the month, starting on Dec 2,
takings in 2013 were
$13,675,900.28 in the period Dec 2 to Dec 16 (note Dec 2 was before the
campaign and had a low total)
$04,864,577.57 in the period Dec 17 to Dec 31
Thus in 2013, takings in the second half of December dropped to 35.6% of
the total for the first half.
In 2014, on the other hand, takings were
$20,602,217.70 in the period Dec 2 to Dec 16 (Dec 2 was part of the
$10,005,446.51 in the period Dec 17 to Dec 31
Takings in the second half of December 2014 thus ran at 48.6% of the total
for the first half.
Similar indeed, but also different.
> To check out the updates we posted throughout
> the campaign, take a look at the "latest updates" section of the
> fundraising meta page for more information:
There is no doubt that Wikipedia generates an enormous amount of goodwill,
which the Foundation is monetising very effectively. But to balance the
enthusiastic quotes from readers provided on the update page, I could also
show you quotes from donors who felt betrayed once they saw the 2013/2014
financial statement, with its $51 million in cash/cash equivalents and
If you have a specific technical issue to
address, please send it
> to use at donate(a)wikimedia.org or to phabricator at
(project is called
> #wikimedia-fundraising). We receive a lot of feedback from readers and
> volunteers, so we try to make it easy for different audiences to connect
> with us. Most of them do not have phabricator accounts, so the email
> feedback channel is critical. We really appreciate feedback and help
> testing our setup.
> On Fri, Jan 16, 2015 at 9:44
AM, Risker <risker.wp(a)gmail.com> wrote:
> > We now have at least a partial
understanding of the reason the
> > campaign was extended, which is found in the minutes of the Board of
> > Trustees meeting of November 2014.
> > "Board members asked
Lila and Lisa to consider and evaluate ways to
> > additional revenue to increase the reserve for future needs of the
> > organization and movement, including the possibility of adjustments in
> > fundraising methods as appropriate. "
> > 
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> Megan Hernandez
> Director of Online Fundraising
> Wikimedia Foundation
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