(Stepping out of my WMF tech role, wearing my ca.wiki volunteering hat.)
This Sunday the program "30 minuts" of TV3 (top TV channel in Catalan) will broadcast a documentary about "Wikipedistes". Yes, it has a small audience compared to US prime time, but in terms of Catalan audience you probably can't go more prime time than that without being ''indecent'' or wearing a FC Barcelona shirt. :)
http://www.tv3.cat/30minuts/en
What is more important, this veteran program keeps very high standards in journalism and TV reporting. The two previews being aired these days are promising:
http://www.tv3.cat/30minuts/proper
Any single editor appearing in these trailers has been already contacted by friends and relatives ("Hey, I saw you on TV!!!"), and the ca.wiki / Amical Wikimedia supporters can't wait to watch the full version.
The documentary will be available online. If it is as good as the average "30 minuts" documentaries are, we {{Who}} might think of a way to get it subtitled in English. They have an archive of programs with English subtitles (see the first link), but with all the budget cuts public TV is facing I don't know how much resources would they have for translating "Wikipedistes", even if the idea makes sense. Crowdsourcing? Anyway, more if/when the documentary is good.