Tim, thanks for raising the Trademark Policy.
Joseph, can you point me to where
exactly how much of the "donation" is profit going to WMF funds and
how much is administration and costs (both supplier and WMF costs of
My assumption is that "You truthfully advertise to customers how much
of the selling price, if any, will be donated to Wikimedia sites" is
an ethical standard that applies to the Wikimedia Store and Fund
raising department as much as it is it legally required by the WMF for
Chapters or other organizations that sell or create products with the
On 22 March 2016 at 13:38, Tim Landscheidt <tim(a)tim-landscheidt.de> wrote:
Fæ <faewik(a)gmail.com> wrote:
>> (I must admit that i tested the job a
year ago, the product was fine, the shipment fast. A bit expensive for my taste.)
> Expensive? The profit adds funds the WMF,
This is a logical fallacy that many charities
fall into, and end up
damaging their reputation in the tabloid press when it turns out that
80%+ of donations "disappear" in costs such as commercial fees, paying
chugger agencies and bonuses and six-figure salaries for fundraising/marketing
directors, rather than going to the intended beneficiary.
Here's a highly likely pragmatic scenario...
if, say, a $20 "donation"
to get a WMF merchandise tee-shirt disappeared as:
* $ 12.00 basic transaction and product costs
* $ 6.00 profit/fees to intermediary organizations
* $ 1.80 WMF administration costs
* 20 cents is the outcome "donation" to WMF causes (1%)
Then yes, the transaction adds funds to the WMF,
but in a really
crappy way where the system probably cost several times more in WMF
staff time to set up than it will make over many years, comparatively
huge profit margins are going to unnamed parties (at least unnamed for
the purchaser or WMF volunteers), and in a non-transparent way too.
Your point is made much more succinct in the Trademark Pol-
| You may make merchandise with the Wikimedia trademarks for
| commercial use, if:
| - You obtain a trademark license from the Wikimedia Founda-
| - You follow our Visual Identity Guidelines; and
| - You truthfully advertise to customers how much of the
| selling price, if any, will be donated to Wikimedia sites.
The problem is the belief that a charity with a focus on
distributing knowledge must have its own t-shirt shop,
probably fostered by firm disciples getting free mugs.